Greg Fallon Portfolio

2024 Hurricanes Playoff Video: Chaos TV

The Hurricanes 2024 Campaign was “Cause Chaos” and leaned heavily into out team playing style as well as the chaos caused by storms. The aesthetic was heavily informed by horror movies and thrillers.
We capped this campaign off with our playoff video titled “Chaos TV” which leaned into television distortion and more post apocalyptic themes as if our playoff run existed in the aftermath of our “Chaos.”

This was the launch video for the Hurricanes  25th Anniversary Jersey.
We used old memorabilia and retro  TVs to create a nostalgic set celebrating  the jersey worn by the 2006 Stanley Cup  Champions.
This project was originally planned to be   outsourced, but we internally pitched our own   concept which was chosen.

A “Hard Knocks” inspired inside look behind   the scenes of training camp.
I led a team of three videographers to  capture BTS content with various groups  prior to the team’s arrival
This was one hundred percent a passion project we  pursued on our own.